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eBook Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice ePub

by Joey Asher

eBook Selling and Communications Skills for Lawyers: A Fresh  Approach to Marketing Your Practice ePub
Author: Joey Asher
Language: English
ISBN: 1588521230
ISBN13: 978-1588521231
Publisher: ALM Media, LLC (December 1, 2004)
Pages: 300
Category: Law Practice
Subcategory: Law
Rating: 4.1
Votes: 291
Formats: doc lit mobi docx
ePub file: 1117 kb
Fb2 file: 1536 kb

Joey Asher is a professional communication and selling skills coach who has worked with executives, managers .

Joey Asher is a professional communication and selling skills coach who has worked with executives, managers, and salespeople at dozens of firms including The Home Depot, Georgia Pacific, Global Payments, The Weather Channel, UPS, Kimberly-Clark, Alston & Bird, rs, AMVESCAP, Verizon, Scientific-Atlanta and Kurt Salmon Associates

Start by marking Selling and Communications Skills for Lawyers: A Fresh . Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice

Start by marking Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice as Want to Read: Want to Read savin. ant to Read. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.

Selling and Communicat. See a Problem? We’d love your help. Lists with This Book. This book is not yet featured on Listopia.

Designed for lawyers seeking to improve and strengthen their client .

Mass Market Paperback Paperback Hardcover Mass Market Paperback Paperback Hardcover.

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Asher, Joey, Selling and Communication Skills for Lawyers: A Fresh Approach to. .Durham, James . and Deborah McMurray, Lawyer s Guide to Marketing Your Law Practice (ABA: Chicago, 2004) OCU Call KF L38.

Asher, Joey, Selling and Communication Skills for Lawyers: A Fresh Approach to Marketing Your Practice (ALM Publishing, New York, 2005) OCU Call KF A97. Ewalt, Henry W. & Andrew W. Ewalt, Through the Client's Eyes: New Approaches to Get Clients to Hire You Again and Again (ABA: Chicago, 2008) OCU Call KF311.

A Fresh Approach to Marketing Your Practice. Publisher Description. If you're a great lawyer and return your phone calls, you'll get plenty of business. Unfortunately, that old business development wisdom is no longer true. To generate legal work today, great business developers emulate great salespeople. They network, telephone decision-makers, meet to discuss business, and seek to understand business needs. Selling and Communication Skills for Lawyers offers a fresh approach for lawyers that want to grow their practice and communicate in a way that makes their clients love them.

No current Talk conversations about this book. Work-to-work relationships. For more help see the Common Knowledge help page.

To market your law firm, you’ll need to have a plan, marketing tools, and some business know-how. Marketing is not a stagnant practice. We’ll help you get started. The Difference Between Strategies, Tactics, and Plans and Why You Need All Three. Strategies are long-term approaches to achieve your goals and tactics are short-term tools and methods to reach your goals. Strategies are more general, whereas tactics are more specific. Plans are how you execute your strategies and tactics to achieve your goals.

Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.
Iell
I HAVE PRACTICE LAW FOR OVER 32 YEARS AND I WAS TOTALLY PUT OFF BY THIS BOOK. IT IS OF NO VALUE TO SMALL OR SOLO PRACTITIONERS. IT HAS NOTHING TO DO WITH THE PRACTICE OF LAW BUT RATHER IT IS FOR LAWYERS IN LARGE OR MEDIUM FIRMS WITH SPECIALTY PRACTICES WHO ARE ABOUT TO LOSE THEIR JOBS FOR FAILING TO MEET THEIR SALES QUOTAS. THERE IS NOTHING ABOUT DOING A GOOD JOB FOR YOUR CLIENTS. IF YOU ARE INTERESTED IN STEALING LARGE CORPORATE CLIENTS BY HANDING OUT CARDS IN ELEVATORS OR AT HEALTH CLUBS YOU MAY BE INTERESTED IN THIS BOOK. OTHERWISE, BUILD YOUR PRACTICE BY SERVING CLIENTS IN COMPETENT MANNER.
Viashal
This book does a great job of teaching you how to go out and get clients. It's full of really useful practical tips, such as how to make cold calls, how to "google" your way into the front door, how to engage in effective cross-selling, how to make maximum use of airplane flights. It even teaches how to shmooze effectively. It's easy to read, well organized, clever, full of memorable anedotes, etc. I strongly recommend it to anyone interested in learning how to get clients.
Vichredag
This book is essentially divided into two sections. The first part provides ideas, methods and sales techniques for obtaining business. Many of these ideas are devoted to those involved in specialty practices; however, there are many useful tips that could be used in any size or kind of practice. The second part is devoted to basic communications skills, which would be applicable in any line of work. I found the book to be an easy, quick read and helpful advice for a young lawyer on how to better market the legal services that I can provide.
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