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eBook Tourism: The Business of Travel (4th Edition) ePub

by Roy A. Cook D.B.A.,Laura J. Yale Ph.D. Emerita,Joseph J. Marqua

eBook Tourism: The Business of Travel (4th Edition) ePub
Author: Roy A. Cook D.B.A.,Laura J. Yale Ph.D. Emerita,Joseph J. Marqua
Language: English
ISBN: 0137147295
ISBN13: 978-0137147298
Publisher: Prentice Hall; 4 edition (February 21, 2009)
Pages: 432
Category: Industries
Subcategory: Perfomance
Rating: 4.8
Votes: 239
Formats: txt mbr azw rtf
ePub file: 1496 kb
Fb2 file: 1388 kb

Author), Laura J. Yale P. Emerita (Author), Joseph J. Marqua (Author) & 0 more. I received a different book than the one shown here not sure if the content is completely the same.

Author), Laura J. ISBN-13: 978-0137147298.

ISBN 13: 9780137147298. In addition, the book starts with a comprehensive model of tourism and unfolds by considering each piece of the model in succession. All students should find the book enjoyable and educational, no matter which facet of the industry they find most interesting.

Roy A. Cook/Laura J. Yale/Joseph J. Marqua. Get started today for free. components of the travel industry umbrella 2019-08-07. Tourism umbrella meaning. Tourism umbrella industry.

Joseph "Jay" Marqua has degrees from the Culinary Institute of America and Fort Lewis College.

Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations. Mississippi State University), brings extensive real-world insights to this text. Joseph "Jay" Marqua has degrees from the Culinary Institute of America and Fort Lewis College.

oceedings{Cook1998TourismTB, title {Tourism: The Business of Travel}, author {Roy A. Cook and Laura J. Yale and Joseph J. Marqua}, year {1998} }. Marqua}, year {1998} . Table of Contents part i: The Traveling Public and Tourism Promoters 1. Introducing the World's Largest Industry, Tourism 2. Marketing to the Traveling Public 3. Delivering Quality Tourism Services 4. Bringing Travelers and Tourism Service Suppliers Together 5. Capturing Technologies' Competitive Advantages Readings Integrative Cases part ii: Tourism Service Suppliers 6. Transportation 7. Accommodations 8. Food and Beverage 9. Attractions and Entertainment.

Authors: Roy A Cook Roy A Cook DBA Laura J Yale Emerita Yale PhD. Written in a conversational style, this book views the industry from a business g the management, marketing and finance issues most important to industry. more Joseph J Marqua. Written in a conversational style, this book views the industry from a business g the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

Mississippi State University), is Associate Dean of the School of Business Administration and Professor of Management, Fort Lewis College, Durango, Colorado.

Emerita, Fort Lewis College. Written in a conversational style, this book views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members.

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Find nearly any book by Laura J. Gwen O. Cook, Laura J. Get the best deal by comparing prices from over 100,000 booksellers. Guide to Business Etiquette (Guide to Business Communication Series). Emerita, Mary M. Munter. ISBN 9780131449176 (978-0-13-144917-6) Softcover, Prentice Hall, 2004.

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
Voodoozragore
Book as described. I ordered it for a college class but still have it until this day (somewhere in my shelf).
Bliss
Needed for school
Phalaken
Great Book Great teacher he made it fun and easy to learn. Great interctive tools included as well and skill sets
Mavegelv
Got this book a real good condition. The information is great once it have what you are looking for. This book will do well in my personal Culinary library
Sennnel
I received a different book than the one shown here. It was the same edition but different cover.. not sure if the content is completely the same..
Twentyfirstfinger
Received this book just in time before my class started. I loved it and it was very inexpensive compared to my campus bookstore.
Nilarius
Exactly what I wanted & in perfect shape! First book I've ever bought online and I'd certainly do it again!
This book contains the most current and comprehensive coverage tourism industry on the market today. I enjoyed reading this book due to the excellent writing style of the authors. It is very well organized so finding topics of interest was no problem. It lists many citations to other sources and is well researched. The author's educational credentials and other accomplishments are listed (and are very impressive.) Cook and Yale have done extensive research and publishing in tourism. I find this work very credible and user-friendly. I know that I won't leave home without it!
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