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eBook Jump Start Your Business Brain: The Scientific Way To Make More Money ePub

by Tom Peters,Doug Hall

eBook Jump Start Your Business Brain:  The Scientific Way To Make More Money ePub
Author: Tom Peters,Doug Hall
Language: English
ISBN: 1578601797
ISBN13: 978-1578601790
Publisher: Clerisy Press (April 1, 2005)
Pages: 340
Category: Management & Leadership
Subcategory: Perfomance
Rating: 4.3
Votes: 733
Formats: txt mbr rtf lrf
ePub file: 1871 kb
Fb2 file: 1360 kb

Only 18 left in stock (more on the way).

Only 18 left in stock (more on the way). Jump Start Your Business. has been added to your Cart. I have given away over a hundred copies of this book to my clients as gifts, urging them to read and digest its principles. The trick, however, is in the details of implementing these principles to in a specific business.

Jump Start Your Business Brain: The Scientific Way To Make More Money. Doug Hall's book on boosting creativity tosses people out of their box to think differently. The best way to sum up the book is a quote that he provides by Aldous Huxley

Jump Start Your Business Brain: The Scientific Way To Make More Money. The best way to sum up the book is a quote that he provides by Aldous Huxley. It states: "The secret of genius is to carry the spirit of the child into old age, which means never losing your enthusiasm. The book starts out with the subjects: Recapturing Innocence, Recapturing Adventurousness, The Birth of Eureka! and more. It continues with many decent sections on how to stimulate the creative sides of our brains.

It made me think about Doug Hall’s three elements in his book Jump Start Your Business Brain. This book would also be great for a business consultant to use as a framework for many exercises and presentations

It made me think about Doug Hall’s three elements in his book Jump Start Your Business Brain. Well worth the read if you’ve not picked it up before. He takes you through some great exercises to help you drill down to work out your own: Overt Benefits The Real Reason to Believe The Dramatic Difference. This book would also be great for a business consultant to use as a framework for many exercises and presentations. It's a bit longer than it needed to be, but you can tell what is skip-able and what is not. I'm saving it to revisit with pen-and-paper down the road, as it's not a book to get from the library or give away; a keeper for sure.

Doug Hall is the founder of Eureka Ranch, a Cincinnati company that specializes in new business development training and consulting. Doug Hall and his family live in Cincinnati, Ohio.

Doug Hall is founder and CEO of the Eureka! Ranch-a corporate think tank that helps Fortune 500 companies invent big ideas for growth. A national survey found that the average American household uses 18 products and services that the Eureka! Ranch team has helped develop. Today, Doug is also on a personal quest to help enterpreneurial dreamers. He does this through extensive donations of his time and services as well as his Brain Brew Radio Show-nationally syndicated by PRI-Public Radio International

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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas. Jump Start CoffeeScript.

Jump Start Your Brain. The Right Way to Adjust Your Prices. This book is my attempt to help stop the madness and tangibly improve your odds of success

Jump Start Your Brain. The Leadership Mantras. This book is my attempt to help stop the madness and tangibly improve your odds of success. To this end, the lessons and words on these pages may seem severe, blunt and uncompromising. They are meant to be.

Diğer baskılar - Tümünü görüntüle. Tom Peters, public speaker and author, graduated from Cornell University and received a . from Stanford University. Jump Start Your Business Brain: The Scientific Way to Make More Money Doug Hall Sınırlı önizleme - 2011. Jump Start Your Business Brain: Scientific Ideas and Advice That Will. Doug Hall Sınırlı önizleme - 2010. He has also received honorary doctorates from the University of San Francisco and Rhodes College. He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981.

The must-read summary of Doug Hall's book: Jump Start Your Business Brain: Scientific Ideas and Advice that Will Immediately Double Your Business Success Rate. framework to get the best ideas and provide the result to your customer. In his book, the author takes the reader through the best marketing techniques and creative stimuli that will bring results.

Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.
Conjulhala
I was looking for a book on creating USP's, (Unique Selling Propositions) and found Bill Bodri's book, "How to write a Million Dollar USP" I had a question and called him and asked about his book and I asked if he had any "Aha's" since writing his book. He told me "No," which surprised me, yet then he offered that the real issue of the challenge(para phrasing) of writing a USP was that business owners often did not understand their value, so they couldn't relate it to their prospects. I was fascinated with the ramifications of that statement.

He then suggested another book, this one, "How to Jumpstart Your Business Brain". I quickly ordered a copy and put it aside looking for the "right" time to begin. Then the "right time" showed up and I began reading. I will Mentor on Business Marketing and Processes and as I began reading I was amazed at Doug's insights about Business.

Terms like, "Overt Benefit, Real Reason to Buy, Dramatic Difference," began lifting off the page as the core dimensions for developing and nurturing the Business Mind. Big challenge though-these concepts require "Dense Thinking" in order to mine their treasure. I am only able to read 15 pages at a time. The ideas found in this book, are not only thought provoking, but potential uncovering. Enjoy a great read.
fetish
Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses.

Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve.

Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort.

The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through.

The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message.

My increased sales are a testament to Doug Hall's applied research.
Soustil
Jump Start Your Business Brain spells out concrete, proven steps for creating a marketing concept for a product or a service. The basic principles could also be applied to personal branding. I have implemented these principles in my own business and helped many dozens of my small businesses clients implement theirs. I can say with confidence that they "work" for almost all businesses.

Instead of technical product development, Jumpstart Your Business Brain addresses Marketing Concept Development and naturally leads into marketing, sales, branding, strategy and mission and vision development, not to mention research and development and product reinvention. I have given away over a hundred copies of this book to my clients as gifts, urging them to read and digest its principles.

The trick, however, is in the details of implementing these principles to in a specific business. In the end, while a great read with terrific ideas, this book is a theoretical model, an intellectual framework that remains just that until a business customizes it for its use. There are many challenges that present themselves as a business begins to implement the ideas from this book. That's why, most businesses will need more than just a good reading of this book. As they begin to implement its principles, they will need to deal with many fears and other emotional roadblocks that come up and move past them.

It has two parts. The core of the book is the first part where the author lays of the "Laws of Marketing Physics." That's the good, in fact great, part. The second part of the book is his attempt to help the reader with loosening up the creative side of the brain and deal with the emotional roadblocks that present themselves. I think the second part, while providing some useful stuff, misses the mark.

But the first part makes it worth not just reading it but keeping it handy for a quick reference.

3.5/5 stars.
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