lind-peinture
» » Now Is Too Late 2

eBook Now Is Too Late 2 ePub

by Gerald Baron

eBook Now Is Too Late 2 ePub
Author: Gerald Baron
Language: English
ISBN: 0615132030
ISBN13: 978-0615132037
Publisher: Edens Veil Media; 2nd edition (September 25, 2006)
Pages: 256
Category: Marketing & Sales
Subcategory: Perfomance
Rating: 4.7
Votes: 990
Formats: lit txt lrf mobi
ePub file: 1696 kb
Fb2 file: 1777 kb

Gerald Baron's new book is a must-read by Academe, voters, news consumers, marketers, business .

Gerald Baron's new book is a must-read by Academe, voters, news consumers, marketers, business leaders and politicians. Baron provides a cogent, insightful snapshot of today's media landscape. Ignore this book's lessons at your own peril. Gerald R. Baron eloguently captures the essence of this dilemma in 'Now Is Too Late,' and through thoughtful analysis, he provides a clear vision of how communicators can strategically plan for, and effectively manage, '24/7' soundbyte streams. a should-read for those on the receiving end!" - -Barron T Evans, Chicago.

Now Is Too Late2 book. In Now is Too Late, Gerald R. Baron shows executives and PR professionals precisely how the rules have changed: why public discourse has turned so ugly; why you're probably wearing the black hat, whether you have done anything wrong or not; and why the globalization movement makes you an even juicier target.

His premise is that public-relations activity no longer has the luxury of time: During the Vietnam conflict, reporting followed the day's action; in Desert Storm, CNN was in the midst of the action; on 9/11, reports and activity occurred contemporaneously.

Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct from you, not the media. Crisis management expert Gerald R. Baron shows why you're a target even if you've done nothing wrong, identifies powerful new crisis preparation techniques, and helps you think clearly and act effectively to protect your reputation no matter what happens

Now Is Too Late 2 : Survival in an Era of Instant News. Writing from years of experience as a communicator and consultant, Gerald Baron says the most enlightened communication managers make themselves the first and best source of news.

Now Is Too Late 2 : Survival in an Era of Instant News. Long before a crisis strikes, they put in place processes that will allow them to very quickly gather and distribute needed information. Baron writes this book for communicators, whether CEOs or PR professionals.

Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new . BARON is the president and founder of Baron & Company, the leading full-service marketing and public relations firm in Northwest Washington. Baron shows why you're a target even if you've done nothing wrong, identifies powerful new crisis preparation techniques, and helps you think clearly and act effectively to protect your reputation no matter what happens.

Discover Book Depository's huge selection of Gerald R Baron books online. Free delivery worldwide on over 20 million titles. Friendship Marketing's Salt Principles.

What has the author Gerald R Baron written? Unanswered Questions. Baron has written: 'Now Is Too Late 2'. 'Now Is Too Late' - subject(s): Business, Commercial Journalism, Finance, Journalism, Commercial, Nonfiction, OverDrive, Professional.

Gerald R. Baron - Now is too late: survival in an era of instant news. Jonathan Weissman, Christine Guthrie, Gerald R. Fink.

Businessman Gerald Baron Cohen, 83, died at home in London with his family at his side following a short illness. The comedian and his father were extremely close and were seen together at several Hollywood parties in recent years

Businessman Gerald Baron Cohen, 83, died at home in London with his family at his side following a short illness. The comedian and his father were extremely close and were seen together at several Hollywood parties in recent years. Mr Baron Cohen Snr was born in London but raised in Wales where he owned two upmarket menswear stores. Close: Gerald Baron Cohen, father of star Sacha, pictured together in 2013, died at home in London with his family at his side. Out and about: The comedian and his father were extremely close and were seen together at several Hollywood parties in recent years.

Crisis communication will never be the same. New and rapidly emerging technologies create instant news and instant networks and communities. The old days of simply responding to the media are gone forever. Organization leaders and communicators need to meet the new demands for instant, direct and transparent communication. These changes are illustrated through numerous telling case studies and examples. The first edition, published in 2002, helped spark a revolution in how organizations prepared to meet major crises. This edition includes new chapters on "Blogwars" and "Ultimate Communicator."
spacebreeze
Bought this book in 2012 risking that the content may be outdated, but that was not the case after reading it.

This second version was published in 2006 and during this timeframe PDAs were still the talk of new technologies. Blogs were beginning to make their appearance as well. Gerald Baron periodically references the PDA in the book; however, a reader can simply replace the term "PDA" with "smartphone" or "tablet" and the content is still applicable - it's all about mobility and ability to access information from other means other than sitting at a desk or reading a newspaper. Overall, his point is the old school way of receiving news is fading and more and more ways of receiving news are emerging - PDAs, bloggers, etc. From a company perspective, one has to be quick on their toes to respond to bad news regarding them, otherwise their reputation may suffer. Press releases are deemed too slow of a response to news.

His experiences as a communication manager were interesting to read. He provided real examples of events readers can relate to, to drive home his points about such things as speed and accuracy of disseminating information and credibility. For example, he discussed how the outcome may have been different for Arthur Andersen during the Enron scandal, should they not have reacted slowly to the unfolding news regarding their Houston office. Given the company had the ability to respond to the media reports and inquiries, but they elected to do so in a slow fashion, their image was tarnished for appearing unresponsive, uncaring - this made them guilty in the eyes of their stakeholders. Fortunately, for readers, Baron uses several other real examples throughout the chapters of the book to keep the reader intrigued.

Baron wrote a chapter with two stories that have unique endings for each; yet both talk about the Incident Command System and the importance of communicating with the public regarding a newsworthy event. Impressive chapter how he describes choosing between being proactive versus being reactive in communicating with the news reporters/public from within the Joint Information Center.

Although written in 2006, the book still maintains its value in 2012 and is worth purchasing if you are interested in crisis communications. Looking forward to a third edition one day.
Yahm
Writing from years of experience as a communicator and consultant, Gerald Baron says the most enlightened communication managers make themselves the first and best source of news. Long before a crisis strikes, they put in place processes that will allow them to very quickly gather and distribute needed information.

Baron writes this book for communicators, whether CEOs or PR professionals. He writes mainly about crisis communication, but this meaty book includes the wisdom of practice in several areas, including maintaining healthy relationships with reporters, keeping up with technology, and knowing all your publics and the influentials in each one.

Baron discusses how to prepare a crisis communication plan that weaves together effective people, policies and technology. The single objective of a plan should be to protect, or to build, public trust in your organization through accurate, timely information.
Voodoolkree
Gerald Baron has worked in the marketing and crisis communication fields for years, and is known as a trend-setter and innovator. He absolutely knows his stuff. This is the crisis communications bible -- an absolute must-read!
White gold
Same as "Now is too late", Now is too late 2 teaches us how to react to the media attention, how to response to the questions that arise from instant news. It is a useful tool for those who have to have deal with the media everyday.
lind-peinture.fr
© All right reserved. 2017-2020
Contacts | Privacy Policy | DMCA
eBooks are provided for reference only