eBook Using Secondary Data in Marketing Research: United States and Worldwide ePub

It is divided into two major parts, with general qualities of secondary data presented first and specific sources of secondary data presented second.

It is divided into two major parts, with general qualities of secondary data presented first and specific sources of secondary data presented second.

The book begins with an overview that includes an international case in marketing. The following six chapters comprise the first part of the book, which delineates the advantages and disadvantages of secondary data, and reveals precisely how to evaluate their quality. These chapters identify differences between internal and external secondary data, including specific types of each. The second part begins with an overview that also includes an actual case in marketing.

Publications Six books (plus one Korean translation).

GORDON L. PATZER is Dean of the School of Business Administration, California State . In addition to teaching, Dr. Patzer is also a consultant to organizations around the world. He was previously the owner of two small businesses and earlier held marketing positions with CBS Television Network and the international advertising firm, Saatchi & Saatchi.

Silvia Vylcheva has more than 10 years of experience in the digital marketing world – which gave her a wide business acumen and the ability to identify and understand different customer needs.

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Course Title: POLITICAL AND ECONOMIC STRUCTURE. Course Title: WORK DESIGN AND ERGONOMICS. Module IV Imaging techniques for disease detection.

Sequential DOE via dynamic programming. This practical guide is the only book to provide both an introduction to secondary data analysis and a list of major sources of secondary data in the United States.

Dipak Jain, Vijay Mahajan, Eitan Muller, "Innovation D iffusion in the Presence of Supply Restrictions", Marketing Science, Winter 1991, p. 83-90. 8. Claude Brodesser, "Nielsen under Fire on Hispanic Sample", Mediaweek, July 21, 1997, p. 15. 9. Peter Keating, "The Best Airlines to Fly Today", Money, November 1,997.