Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.
Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture.
Introduction to Marketing Strategies in Greater China. Market-Focused Organizational Transformation in China. Effects of the Value Chain in International Joint Ventures: The Case of the Electronic and FMCG Sectors
Introduction to Marketing Strategies in Greater China. Effects of the Value Chain in International Joint Ventures: The Case of the Electronic and FMCG Sectors. Entering China Today: What Choices Do We Have? Choice of Market Entry Mode in Emerging Markets: Influences on Entry Strategy in China. Foreign Direct Investment in China: The Importance of Market Entry Timing. The Impact of Guanxi on Export Performance: A Study of New Zealand Firms Exporting to China.
Yigang Pan (Pan, Yigang). used books, rare books and new books. Find all books by 'Yigang Pan' and compare prices Find signed collectible books by 'Yigang Pan'. Greater China in the Global Market. Greater China in the Global Market: ISBN 9780789011893 (978-0-7890-1189-3) Softcover, Routledge, 2001. International Joint Ventures in East Asia (Monograph Published Simultaneously As the Journal of Euromarketing, Vol 4, No 3/4).
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Yigang Pan. Published: 4 December 2000. by The Haworth Press. in Journal of Global Marketing. Journal of Global Marketing, Volume 14, pp 1-5; doi:10. Keywords: Marketing, Greater China.
Yigang Pan (E. China in the Global MarketInternational Business Press, New York, 2000.
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