lind-peinture
» » Greater China in the Global Market

eBook Greater China in the Global Market ePub

by Yigang Pan

eBook Greater China in the Global Market ePub
Author: Yigang Pan
Language: English
ISBN: 0789011883
ISBN13: 978-0789011886
Publisher: Routledge; 1 edition (March 2, 2001)
Pages: 220
Category: Marketing & Sales
Subcategory: Perfomance
Rating: 4.4
Votes: 868
Formats: azw docx lrf rtf
ePub file: 1552 kb
Fb2 file: 1981 kb

Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture.

Introduction to Marketing Strategies in Greater China. Market-Focused Organizational Transformation in China. Effects of the Value Chain in International Joint Ventures: The Case of the Electronic and FMCG Sectors

Introduction to Marketing Strategies in Greater China. Effects of the Value Chain in International Joint Ventures: The Case of the Electronic and FMCG Sectors. Entering China Today: What Choices Do We Have? Choice of Market Entry Mode in Emerging Markets: Influences on Entry Strategy in China. Foreign Direct Investment in China: The Importance of Market Entry Timing. The Impact of Guanxi on Export Performance: A Study of New Zealand Firms Exporting to China.

Yigang Pan (Pan, Yigang). used books, rare books and new books. Find all books by 'Yigang Pan' and compare prices Find signed collectible books by 'Yigang Pan'. Greater China in the Global Market. Greater China in the Global Market: ISBN 9780789011893 (978-0-7890-1189-3) Softcover, Routledge, 2001. International Joint Ventures in East Asia (Monograph Published Simultaneously As the Journal of Euromarketing, Vol 4, No 3/4).

com offers 10,424 yigong products. It was establish in the years of 2007. We are the professional factory which owns the complete system of R&D,Manufacturing,sales and service integration. About 5% of these are laser engraving machines, 3% are laser cutting machines, and 1% are loaders. We are now specializing in manufacturing laser engraving and cutting machine,desktop laser stamp engraving machine,fiber marking machine,fiber laser cutting machine,laser tube,line guide,laser heads,working platform for laser machine,and WDseies engraving and cutting machines under outstanding quality.

Yigang Pan. Published: 4 December 2000. by The Haworth Press. in Journal of Global Marketing. Journal of Global Marketing, Volume 14, pp 1-5; doi:10. Keywords: Marketing, Greater China.

Yigang Pan (E. China in the Global MarketInternational Business Press, New York, 2000.

Greater China in the Global Market by Pan, Yigang-ExLibrary.

Shop with confidence. Greater China in the Global Market by Pan, Yigang-ExLibrary.

Learn the secrets of doing business successfully in China!From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies.Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on ChinaGreater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.
lind-peinture.fr
© All right reserved. 2017-2020
Contacts | Privacy Policy | DMCA
eBooks are provided for reference only