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eBook Introduction to E-Commerce ePub

by Jeffrey F. Rayport

Author: Jeffrey F. Rayport
Language: English
ISBN: 0071232664
ISBN13: 978-0071232661
Publisher: McGraw-Hill; 2nd edition (June 1, 2007)
Pages: 512
Subcategory: Perfomance
Rating: 4.4
Votes: 252
Formats: azw doc rtf lit
ePub file: 1329 kb
Fb2 file: 1786 kb

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FREE shipping on qualifying offers. Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce.

FREE shipping on qualifying offers. Much like there is a Principles of Marketing that is intended to be the first course in marketing.

Introduction to e-commerce. Rayport, Jeffrey F; Jaworski, Bernard J. Publication date. Boston : McGraw-Hill Irwin Marketspace.

Introduction to E-Commerce, 2/E, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the strategy par Introduction to E-Commerce, 2/E, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers.

Discover new books on Goodreads. See if your friends have read any of Jeffrey F. Rayport's books. Jeffrey F. Rayport’s Followers (3). Rayport. Rayport’s books. E-Commerce by. Rayport, Bernard J. Jaworski. Much like there is a & of Marketing& that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a & of Marketing& that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the & parts of e-commerce first and technology second, should adopt this book.

Jeffrey Rayport (Rayport,Jeffrey). used books, rare books and new books. Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb. Find all books by 'Jeffrey Rayport' and compare prices Find signed collectible books by 'Jeffrey Rayport'. Are you ready to manage in the New Economy? e-Commerce Companion. by Jeffrey Rayport, Bernie Jaworsky. by Jeffrey Rayport, Bernard Jaworski, Breakaway Solutions Inc. ISBN 9780072553475 (978-0-07-255347-5) Hardcover, McGraw-Hill/Irwin, 2003. Find signed collectible books: 'Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)'.

In his 2000 book e-Commerce, with Bernard Jaworski, Rayport . Rayport, Jeffrey F. and Jaworski, Bernard J. (2002) Introduction to E-Commerce, McGraw-Hill/Irwin MarketspaceU.

Rayport, Jeffrey F, The Truth About Internet Business Models, Strategy & Business, Third Quarter 1999. (2000) E-Commerce, McGraw-Hill/Irwin MarketspaceU. (2008) It's Down to Two: Microsoft and Google, BusinessWeek February 4, 2008. (2008) Where Is Advertising Going?

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers the entire landscape of e-co. Jaworski, Jeffrey Rayport, Bernard Jaworski, Breakaway Solutions Inc. ISBN: 0072865253; Издательство: McGraw-Hill/Irwin.

"Introduction to E-Commerce, 2/e", by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the "strategy" parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the "core" discipline prefer this book over "technology-oriented" e-commerce books. "Introduction to e-Commerce" gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy.The text focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

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In response to the reviewer who said that this book is more for "beginners" or those that have not had many business classes, I say "NOT!" I haven't had any business classes at all and I found some of the concepts above my head. I am currently a junior in college, so it is not that I don't understand anything at all, it is just that some of the terminology was at a loss on me, because I do not possess the basic fundamentals of business.

What this book did do for me was open up the world of conducting business online, teach me how to make money online and the concept of marketing my business to be successful. It also addresses the importance of "branding" your business and how to go about creating a niche for yourself in a proliferated marketplace.

Now, I understand that most business majors may already know all this stuff, but you also know all the terminology and concepts in depth that I do not, which makes this an easier read for you.

I did find that some of the sections were repetitive, but when you consider that most people learn by repetition, this is a good thing, right? Besides, the repetitiveness was looking at the same concept from different angles which puts each concept into a different light. This, too, I felt like was a good thing because it shows you how to look at things differently depending on the type of business you are planning on conducting online, ie. informational or product sales. Again, this is probably content that business majors are already familiar with, but depending on what kinds of courses you have already taken, maybe the perspective is different when looking at online opportunities. This book does define the major differences between bricks and mortar or offline and online businesses and what benefits or shortfalls each may face in reaching the mass public.

What I did not like was that it seemed like the authors were getting paid to endorse one particular company, which shall remain nameless in this review, and finished off each chapter with an overview of this company in relationship to the material taught in that section. That got real old, real quick. However, it did put some things into perspective and really made me think about how I could fit into the online world, how I've already fit into the online world, and gave me guidance on how I am going to approach my new endeavors in the online world. So, for that, I am glad I read the entire book!

So, I would say that the book may not be good for someone who is finishing up business courses unless you have no clue about conducting business online. I wouldn't necessarily recommend it for beginners either though. As I said, some terminology was completely foreign to me and I found myself using a dictionary a lot! But, if you've taken a few classes and you feel that you understand the basics of business and want to learn more about building websites that work and do not cause customer confusion or customers to abandon their shopping carts, what attracts people to your site, how to retain those customers, and how to make money without really trying through affiliate and partnership programs, then you might want to give this book a whirl.

Wenes

All of the knowledge in this book is out of date but it was helpful to have for my ecommerce class as it was on target for what we were learning about!

Xwnaydan

The expectation of learning about ecommerce was met with the purchase of this book at a very low cost to me. As a student on fixed income I rely on bargain books to complete my educational pursuits. This purchase was one of the most economical of my learning course work and in the best condition. Thank you.

Marirne

For a very low price, this book was perfect. Nothing is wrong with it at all. Thank you so much!

Fek

I ordered this book for a class, as it was required for my MBA. It came exactly as promised from the outside vendor. The shipping was timely and inexpensive. The price of the book looked extremely low and I was skeptical at first, but everything turned out great! I highly recommend this vendor for any textbook purchases!

artman

received item promptly, in great condition, answered all questions in a timely manner. Would recommend using this seller.