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eBook The Robert Collier Letter Book ePub

by Robert Collier

eBook The Robert Collier Letter Book ePub
Author: Robert Collier
Language: English
ISBN: 0912576200
ISBN13: 978-0912576206
Publisher: Robert Collier Publications; 1st edition (January 1, 1989)
Pages: 466
Category: Skills
Subcategory: Perfomance
Rating: 4.1
Votes: 732
Formats: lrf mbr azw rtf
ePub file: 1480 kb
Fb2 file: 1603 kb

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Robert Collier was an American author of self-help, and New Thought metaphysical books in the 20th century. He was the nephew of Peter Fenelon Collier, founder of Collier's Weekly. His book The Secret of the Ages (1926) sold over 300,000 copies during his life. Collier wrote about the practical psychology of abundance, desire, Robert Collier was an American author of self-help, and New Thought metaphysical books in the 20th century. He was the nephew of Peter Fenelon Collier, founder of Collier's Weekly

Be sure the new trademark RC logo with "Authentic robert collier work" appears on the cover.

Be sure the new trademark RC logo with "Authentic robert collier work" appears on the cover.

First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets

Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

Robert Collier sales letters were successful because he wrote to his readers' needs. One fee. Stacks of books. Read whenever, wherever. Your phone is always with you, so your books are too – even when you’re offline.

by Robert Collier 466 pages. Finally, after many years, The Robert Collier Letter Book is back in print. Robert Collier's sales letters were successful because he wrote to his readers' needs. This book contains his now-legendary collection of classic sales letters - there is no added, extraneous advertising to inflate its price. Those who have been successful in selling have learned what to say and how to say it. These brilliant sales letters, created by Robert Collier, can help you learn to do both, quickly and easily.

Robert Collier (April 19, 1885 in St. Louis, Missouri – 1950) was an American author of self-help, and New Thought metaphysical books in the 20th century. Collier wrote about the practical psychology of abundance, desire, faith, visualization, confident action, and personal development. The Dynamic Laws of Prosperity - Catherine Ponder. GOD Works Through Faith, Dr Robert A Russell, Chap 1. Louis, Missouri – 1950) was an American author of self-help and New Thought metaphysical books in the 20th century. He was the nephew of Peter Fenelon Collier, founder of Collier's Weekly

Robert Collier (April 19, 1885 in St.

Robert Collier Publications, In. still exists through the efforts of his widow and now his children and grandchildren and now even his great grandchildren. Collier's Books have recently been brought back to prominence from being referenced in the popular metaphysical movie "The Secret". Moreover, Robert Collier's books have been popular with self help and New thought. After overcoming an illness he became facinated with the power of the mind and how to use it to create success in every area. Selected books written by Collier.

THIS IS AN AUTHENTIC WORK DISTRIBUTED BY THE FAMILY OF ROBERT COLLIER. BE SURE THE NEW TRADEMARK RC LOGO WITH "AUTHENTIC ROBERT COLLIER WORK" APPEARS ON THE COVER. The Robert Collier Letter Book is under copyright with Robert Collier Publications, the family of Robert Collier, the author. Other publishers are distributing similar versions that may not be true and accurate. Robert Collier cared deeply about the quality of content, presentation, artwork, etc. that went into every single book he wrote and published. The Robert Collier Letter Book is for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
Berenn
After you've read scientific advertising and gotten the general idea of direct response, this is the only book you need on copywriting. Just understand that it's not really a step-by-step book, nor is it a page turner. It's more of a reference book.

You should, however, muscle through the entire book at some point if you're a serious copywriter or even if you hire copywriters on a regular basis. I have personally adopted a number of ideas from Mr. Collier's copy over the years and have seen great results from the copy.

I've also read a lot of other copywriting books and attended the seminars, yada yada, but I gotta tell ya - as far as value for money and stuff I actually use .... this is pretty much all I ever needed. To give you an idea, I've been marketing online and off for over 16 years and I've seen the great majority of the "greats" work. So this is high praise.

I recommend it to everyone in my entrepreneurs' inner circle group and really anyone that wants to understand how a good offer is constructed and how you get people to pull out their wallets and buy immediately.

Oh and one final thought. While the book is available in electronic formats, don't bother. It's too big and too much of a reference book to be manageable in electronic form. I'd pick up a paper copy even if you don't normally do paper books.
Conjulhala
Many of the copywriting greats cite this book as one of maybe three foundational, wellspring, headwaters books for the entire industry of direct mail, and probably direct response marketing itself. I have heard Dan Kennedy talk endlessly about him. Gary Halbert puts this book in the first three of his recommended reading (and hand-copying) for aspiring copywriters, and none other than Yanik Silver has put a review of this book on this page. (If you don't know who Yanik Silver is, look him up. He's one of the most successful direct response copywriters working today.)

So what should you expect when reading this book?

Gary Halbert makes the point repeatedly, in different ways and places, that if your message is true, and good, and contains real value, then you don't need to obsess about the 'quality' of your medium to convey that message. He says essentially "If some guy hands you a crumpled up note that he pulled out of his pocket, and on it it says 'Your wife just gave birth to triplets', you're not going to dismiss this because it came on a crumpled up piece of paper."

This point is worth bearing in mind when you order and read this book. The message itself is unparalleled, still accurate after almost 100 years, even though few people are probably selling rain coats via printed sales letters any more. Everything important is in here, and anyone who wants to call themselves a professional copywriter (or in-print salesman to quote Halbert again) should read, and re-read, and then re-read this book.

Now, about the editing and typos. The other reviewers are right - they're everywhere and something distractingly so. I think whoever has printed this new version had some scanning software that read and re-typecast the text for this edition, and the software repeatedly injects odd symbols or letter combinations in the text, and puts the spacing of paragraphs and text at odd intervals. Sometimes it's hard to tell where his examples of sales letters end and where his commentary on them begins because there is very little body formatting to suggest it.

But you know what?

What he is writing about is so important, so valuable, and so helpful that you should STILL buy this book and swallow it whole, maybe even adding your own formatting notes to make sense of it yourself.

The Greats are right - this IS one of the best books ever written on copywriting and direct mail, up there with Claude Hopkins "Scientific Advertising".

You should just deal with the fact that a crumpled, hand-scrawled note has delivered you the good news about your triplets. If you're too short-sighted to understand that this is in fact how and why good sales letters succeed, then you really don't understand what copy-writing is all about.
Macage
This book constantly comes up when top copy writing books are mentioned. Along with Scientific Advertising, Ogilvy on Advertising, Reality in Advertising and Tested Advertising Methods.

It's really just a big swipe file. Collier narrates you through his career in copy writing. He gives the mindset behind the copy he writes.

One thing I'd like to point out that I didn't see any other reviewer touch on: his sales letters always have just as much power in the offer being made as in the persuasive power of the body copy. In every letter he asks the reader to try the product out free of charge for a week. If you like it, keep it. If not, send it back on our dime.

He really takes the notion of making it easy for your prospect to buy to another level. In the Gary Halbert Letter I once read that the offer is much more important than the copy. The Robert Collier Letter Book bears witness.

P.s yeah, the formatting is screwed up. Whatever program they used to transcribe the text did a port job throughout the book.
Gardagar
This version has serious typographical errors which make reading very difficult.

Either order directly from Robert Collier Publications or search Amazon for the following ISBNs:

ISBN: 0912576200 or
ISBN-13: 9780912576206
Moswyn
I have read about 1/5 of the book and thought I would give a review at this point.

There are many great concepts mentioned in this book with examples of long-ago given. Since it is a principled book, the older examples are not a problem. The principles will last a long time.

I have already found a number of what I thought to be typos, but now wonder if this book was a scanned/OCR version of an original. For instance, in the same paragraph objec (where the letter "c" was the cents symbol. Then the next paragraph the same thing happened with the word prospec. The words should be object and prospect. I have seen this in OCR text that was not cleaned up after being electronically scanned.

One annoying thing is that at times you are unsure when you are being taught a principle and when the author is given an example of one because you don't know when the examples are finished. The use of indented text mean little, though you think it means an example is being given .. not always. When I figure out what is going on, I put a horizontal line to separate examples from each other and from principle teaching.
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