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eBook How To Launch A Magazine In This Digital Age ePub

by John Jenkins,Mary Hogarth

eBook How To Launch A Magazine In This Digital Age ePub
Author: John Jenkins,Mary Hogarth
Language: English
ISBN: 1441161902
ISBN13: 978-1441161901
Publisher: Bloomsbury Academic (December 19, 2013)
Pages: 232
Category: Writing Research & Publishing Guides
Subcategory: Reference
Rating: 4.3
Votes: 814
Formats: docx rtf lrf azw
ePub file: 1217 kb
Fb2 file: 1937 kb

Mary Hogarth's book is much like her teaching: passionate, thought-provoking and brilliant.

Mary Hogarth's book is much like her teaching: passionate, thought-provoking and brilliant. How To Launch A Magazine In This Digital Age' is a core text for anyone starting a career in the magazine industry. One person found this helpful.

Hardback 232 Pages, Published: 13/02/2014. Barbara Rowlands, Director of the Magazine Journalism MA, City University London, UK How to Launch a Magazine in this Digital Age is going straight onto my students' core reading list and my bookshelf as soon as it comes off the press.

If I would have to use only three adjectives to describe this book, those would be: useful, relevant and thorough. One conclusion, you want? Read it!.

Описание: This book examines what the relationship between young citizens and civic groups looks like on the Web and in social media

How to Launch a Magazine in this Digital Age Mary Hogarth Bloomsbury Academic 9781441161901 : Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for st. Описание: This book examines what the relationship between young citizens and civic groups looks like on the Web and in social media.

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The key to the text's success is its ability to encompass the complete process. Help us improve this page. From the manufacturer.

It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

In 2014 she published How To Launch A Magazine In This Digital Age and has recently finished her latest text .

In 2014 she published How To Launch A Magazine In This Digital Age and has recently finished her latest text, Business Strategies for Magazine Publishing (Routledge). An experienced educator, media specialist, and writer, Mary Hogarth is an HEA Senior Fellow who has now has a fractional post at Bournemouth University. Media Communication, Media, Journalism and Communications.

Mary Hogarth is and educator, media specialist, and writer, Mary .

Mary Hogarth is and educator, media specialist, and writer, Mary Hogarth is a HEA Senior Fellow and has a fractional post at Bournemouth University To date, Mary has written numerous articles on magazine publishing and authored three books -How To Launch A Magazine In This Digital Age (Bloomsbury, 2014), Business Strategies for MagazinePublishing (Routledge, 2018) and Writing Feature Articles (Routledge, 2019). Recently Mary has embarked on a PhD investigating how magazine business practices have evolved as a result of the digital age. Subject Categories.

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Electronic journals, Electronic publishing, Embroidery, Publishing.

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.

The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

Nilador
I use this book for my MBA Consumer Behavior course. Book is a conglomerate of review chapters written by experts in the field. Very well written and quite an easy read. Great for graduate level courses because it is not too elementary but still summarizes key points and makes for great classroom discussion.
Fordg
There are not many books on this matter out there. There are a few "classic" ones, which were written not long ago (10 or 15 years, actually), however, given today's pace of change, they are definitely outdated. Considering that the magazines' publishing industry is one of the most transformed by the recent technological waves of the past two decades, Mary Hogarth's book proved to be very much updated (consider that this edition is from 2013) and full of useful tips, deep insights, logical organization, etc. The author takes the reader from the generation of the idea(s) to create a magazine, to the launch platform, passing by all the implications in between (business models, digital age implications, technological trends, marketing strats, etc.). For the same token, Miss Hogarth leaves enough room for the reader to interpret and to adapt some the explained ideas and concepts, at the same time that she guides him / her to do it efficiently. I especially appreciated the chosen format, for at the end of each chapter, a clear summary of it, is included, as well as an industry input's description and finally, a suggested action plan. Be advised that this book is mostly based on the British market, and that most of the used examples correspond to it; fortunately, in my opinion, 95% of the implied principles, concepts and ideas, are the same in practically all the markets. Interesting also the fact that the author continuously uses mentions of her own project (magazine) to make her points, which I believe is valuable if you consider that she has walked the talk, and keeps doing so... If I would have to use only three adjectives to describe this book, those would be: useful, relevant and thorough. One conclusion, you want? Read it!
Sarin
Very well documented! One of the few best--and I searched all I could find.
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