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eBook Marketing Phrase Book, Professional Edition (2nd Edition) ePub

by Gail Hamilton

eBook Marketing Phrase Book, Professional Edition (2nd Edition) ePub
Author: Gail Hamilton
Language: English
ISBN: 0968085377
ISBN13: 978-0968085370
Publisher: Hamilton House (January 2002)
Subcategory: No category
Rating: 4.1
Votes: 541
Formats: mbr rtf lit mobi
ePub file: 1118 kb
Fb2 file: 1913 kb

What you say can either work for you or against you, and even the most fluent of tongues gets tied on occasion, right? Right. Which is why the Marketing Phrase Book (Hamilton House) is such a useful resource. Written for small-business owners and industry professionals, Gail Hamilton's book is perhaps most easily thought of as a thesaurus for marketers. Say you want to inject the notion of product quality into your company's advertising.

com's Gail Hamilton Page and shop for all Gail Hamilton books. My love of stories started with bedtime tales of a black Irish pony that competed against a feisty palomino from Canada

com's Gail Hamilton Page and shop for all Gail Hamilton books. Check out pictures, bibliography, and biography of Gail Hamilton. My love of stories started with bedtime tales of a black Irish pony that competed against a feisty palomino from Canada. Every night, some adventure prevented either pony from winning the silver cup.

April 13, 2010 History. 1 2 3 4 5. Want to Read. Published January 2002 by Hamilton House. There's no description for this book yet.

Marketing Phrase Book book. The Marketing Phrase Book is a comprehensive thesaurus of marketing. Details (if other): Cancel.

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A highly useful thesaurus of marketing phrases designed to help create successful promotions for everyone with a product, service or idea to sell.

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At almost 500 pages, the Marketing Phrase Book, Professional Edition is the ultimate reference book of marketing language. If you are a serious marketer, you need this massive thesaurus open on your desk. The Professional Edition offers thousands of ways to promote rolled into a user-friendly, one-stop resource. No matter what your business, your promotions practically put themselves together. What a time-saver! And the book also acts as a giant "idea bank" generating tons of bright ideas you can adapt to your own success. So grab that all-important competitive edge and let others wonder what your secret is! In easy-to-use thesaurus form, the phrases are organized alphabetically by key word. Look up your key word, find a rich selection of hot, ready-to-use promotional phrases containing that word with cross-referencing and tons of handy synonyms included. The information is presented in clear, user-friendly bulleted lists for speedy reference. Add the name of your product or service and your promotion starts selling immediately. And just look at all these valuable additional sections:.

THE INTERNET AND COMPUTERS, giving you the language of the Web

CONTESTS AND SWEEPSTAKES, adding sizzle to these widely used promotional tools

TELEMARKETING to boost your success over the telephone

SAYING THANKS to help you thank clients, customers and all who help

SAYING NO and keeping goodwill is an essential art. Find the right words here

Graceful APOLOGY gets your business relationships running smoothly again

Mix and match combinations to NAME ANY KIND OF SALE

Attention-gripping EXCLAMATIONS to make your customers take notice.

Suggested wordings for your all-important REPLY COUPON

HARD-WORKING UTILITY PHRASES to help ideas flow convincingly.

COLORS: "rowanberry", "cappuccino", "saffron", you'll never be stuck for a color again

POWER WORDS – the priceless core vocabulary of selling. The most proven-effective

"trigger" words in marketing are grouped by idea for quick access. These words pull in

millions of dollars in sales every day. Now they're at your fingertips, ready to pull in

dollars for you. Built to last, the Professional Edition is specially coil bound to lie flat for your convenience. Tough, laminated covers stand up to years of heavy-duty use.

Mitars Riders
This is one powerful thesaurus of proven-effective words & phrases to help create successful promotions for anything.
If you produce your own advertising then this book is a must - it's the easy way to increase your sales & free up precious time for your business & not grubbing around for the right words to say what you want to people to know. This book assures that you will get more attention faster, reach more people & never have to struggle for words again.
Time is expensive - why waste it hunting when you can open up this book & everything you've ever wanted to say about your widget is there waiting for you?
Be not surprised - every word in this well-laid out book - you already know - it's simply that you haven't organized them according to their use. Take Enjoy, for example: Make them a pleasure to enjoy - Dream of enjoying - Everything you need to enjoy - Go on, enjoy the goodness of... & so forth. What a remedy for the blahs! What an infusion of succinct commands! Utilitarian words become lively tips; adding value & scope to your thoughts, to your communications.
If you are reaching out to people; if you're feeling stale; if you want to be noticed - keep a copy of this book close at hand & dive into it at least once a day to refresh your palette & keep up your pep - it's better than coffee - with no side effects!
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Power words made more powerful. Pick a word like brand, passion, or support and Gail will give you phrases that can begin or end your letters, sales materials, Web pages, speeches, promtions and advertising. In used it to draft my second set of sales letters for my book "101 Ways to Promote Yourself." Those letters pulled more sales than the first set. Brilliant book. Easy to work in. Raleigh Pinskey.com
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