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eBook Marketing: An Introduction, Global Edition ePub

by Armstrong

eBook Marketing: An Introduction, Global Edition ePub
Author: Armstrong
Language: English
ISBN: 1292016787
ISBN13: 978-1292016788
Publisher: Pearson Education; 12 edition (1746)
Subcategory: No category
Rating: 4.2
Votes: 161
Formats: txt mbr rtf lrf
ePub file: 1921 kb
Fb2 file: 1429 kb

As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text.

As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable.

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Marketing An Introduction by Gary Armstrong.

For undergraduate courses on the Principles of Marketing. MyMarketingLab not included.

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This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

Summary Marketing An Introduction, Gary Armstrong, Philip Kotler, Chapter 1, 2, 3, 5, 6 and 7.

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Title: Marketing : An Introduction Author: Gary Armstrong, Philip Kotler Edition: 12th edition ISBN-13: 9781292016788 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition. CONTENT are SAME as US edition.
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